Know Your Audience

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Identify who you want to target:

• Residential clients (homeowners, renters)

• Commercial clients (offices, restaurants, retail)

• Speciality cleaning (Airbnb, post-construction, move-in/move-out)

 

Build a Strong Online Presence

 

Website
Have a clean, modern website showing:

• Services

• Pricing (optional)

• Before & after photos

• Reviews & testimonials

• Easy booking/contact form

 

Google My Business
Make sure you’re listed locally with good photos, descriptions, and keywords like:​

 

Social Media
Post cleaning tips, time-lapse videos, client testimonials, and behind-the-scenes content. Facebook & Instagram are great, TikTok — "satisfying cleaning" content goes viral easily.

 

Local Marketing Ideas

• Flyers, business cards — Target neighborhoods with high demand.

• Partnerships — Team up with real estate agents, Airbnb hosts, property managers.

• Referral Program — "Get 20% off your next clean when you refer a friend."

 

Paid Ads

Once you’re ready to invest:

• Google Ads for keywords like "best cleaning service near me"

• Facebook/Instagram Ads targeting local demographics

 

Build Reputation & Reviews

• Ask happy clients for Google Reviews & Facebook Reviews.

• Offer small discounts in exchange for honest feedback.

 

Bonus Ideas

• Offer a free clean giveaway for your first 100 followers on social.

• Create a catchy, local tagline